The Town 2025 Sao Paulo Brasil

São Paulo, September 7, 2025: After a first day of impeccable shows, in which the overall audience experience reached an average of 8.9, The Town demonstrated that this year’s new features directly impacted attendees’ perceptions. The fluidity of entry, the operation of the bars, the efficiency of public transportation, and the support staff’s efforts were combined with highly rated pillars such as the physical space of Cidade da Música (8.8), security (8.9), restrooms (8.7), and general cleanliness (8.7), which directly contributed to the festival’s improved rating.

The stages also stood out, with the giant Skyline, which featured Travis Scott as headliner, achieving a 9.1 rating. The other stages maintained their 9.0 average, including this year’s big new addition, Quebrada, which debuted to great acclaim.

“Every year is a new learning experience, and we’re constantly improving the experience. The next edition is always the best. Seeing the audience recognize each new feature and improvement we implement is the greatest reward we can have. Our commitment is always to exceed expectations and offer a unique experience that goes far beyond the music. We’ve added new stages and made some changes to the Cidade da Música map so that everyone can fully enjoy every second of the festival, and the experience here is a highlight from start to finish. The Town was born to make its mark on São Paulo, and since its first edition, it has demonstrated its strength,” says Roberto Medina, president of Rock World and creator of The Town.

GFK, a leading consumer and market intelligence consultancy, is responsible for measuring people’s sentiment regarding the activations and infrastructure of both The Town and some of the sponsors present at Cidade da Música during the five days of shows.

Green Day headlines Skyline this Sunday

Closing the first weekend’s shows on September 7th, Green Day headlines the Skyline stage, which also features the legendary Bad Religion, as well as Bruce Dickinson and Capital Inicial, promising a historic night. The One stage also hosts Iggy Pop, Pitty, CPM22, Supla & Inocentes. São Paulo Square delves into jazz with Kamasi Washington, Orquestra Mundana Refugi, and the São Paulo Square Big Band featuring Clariana. Factory features Tihuana, Karina Burh, Ready To Be Hated, and The Mönic invites Raidol. And at The Tower Experience, the duo Cat Dealers headlines the night.

Check out transportation options to get to The Town

For this second edition of The Town, Cidade da Música is ready to welcome fans from all over. In 2025, all roads lead to The Town – which now has four official transportation options for fans: The Town Express Train, a service that provides greater speed and convenience to the Interlagos Racetrack; The Town Express Bus, a metropolitan option with pickup and drop-off at strategic terminals in São Paulo; subway and train services operating 24 hours a day; and The Town Primeira Classe, the only option with pickup and drop-off within Cidade da Música.

For the public’s safety and convenience, the streets surrounding the Autódromo will be closed to unidentified vehicles, including ride-hailing services and taxis. Therefore, The Town organizers recommend using official services for an even more unforgettable experience in Cidade da Música.

The public must activate their ticket at Quentro to enter Cidade da Música.

Before arriving at The Town, attendees must activate or transfer tickets to access the second edition of the festival. The organizers inform that access to Cidade da Música will be exclusively through the Quentro app, available for Android and iOS. To ensure a safe, convenient, and sustainable experience, all digital tickets must be downloaded and activated directly through the app. Keep an eye on your email address registered with Ticketmaster, as all instructions on activating, accessing, and transferring tickets will also be sent there.

About The Town

The first edition of The Town, a festival from the creators of Rock in Rio, took place in September 2023 and became a landmark and official event calendar for São Paulo! In 2025, on September 6th, 7th, 12th, 13th, and 14th, the spectacle promises to be even bigger. Considered São Paulo’s largest music, culture, and art festival, The Town takes place at Cidade da Música, in a 360,000 m² area of the Interlagos Racetrack, completely renovated for the best audience experience.

The first edition attracted half a million people over five days, with 220 activations, 125 shows, nine venues, six stages, a musical, 235 hours of experience, and an unbelievable similarity to the first Rock in Rio, back in 1985. National and international music acts performed on the festival’s stages, including Post Malone, Bruno Mars, Maroon 5, and Foo Fighters. This year, Travis Scott, Green Day, Backstreet Boys, Mariah Carey, and Katy Perry are Skyline’s headliners.

The City of Music’s scenography was carefully designed to reflect São Paulo’s rich culture and architecture. The Skyline stage, inspired by the city’s iconic buildings, welcomes artists from around the world, making up the day’s four attractions. The One, with a setting inspired by the capital’s art museums, will promote large-scale artistic encounters and reflections. São Paulo Square was inspired by the region where São Paulo was founded, featuring historic buildings with iconic São Paulo architecture, while the Factory brings an industrial touch, inspired by old warehouses, providing a unique environment for performances. On the Quebrada stage, a completely new space at the festival, the audience will celebrate the authenticity of Brazil’s peripheries. Also new this year is The Tower Experience, which will take the audience on a journey through the history of the dragon Drahan, accompanied by music and special effects.

The Town also stood out in 2023 for its commitment to sustainability, guided by the Dreaming and Making It Happen pillars of the “For a Better World” platform, which emerged from Rock in Rio and is now a consistent focus within Rock World. The Town pioneered the use of 472,000 reusable cups during the five-day event, avoiding the generation of 10 tons of waste. In partnership with the NGO Gerando Falcões, Gerdau, and the Volkswagen Group Foundation, The Town launched the Favela 3D project, focused on the social development of the Favela do Haiti in São Paulo. Through a scalable and sustainable methodology, 290 families are being impacted by initiatives that promote community strengthening, employability, entrepreneurship, professional training, and individualized support over the course of two years. Upon completing one year, the Favela do Haiti celebrated full employment.

The Town’s first edition had a significant economic impact, generating R$1.9 billion for the city and creating more than 23,400 jobs. With communication that reached 145 million people and sparked 2.21 million conversations on social media, The Town established itself as a fixture on the country’s cultural and economic calendar.

Photo by Jessica Ribeiro